These projects show how I approach real business work: understanding the situation, organizing the next steps, and following through on execution. Each case study highlights my role, actions, and results.
Project Index
DIGITAL MARKETING
Website Launch, Analytics & Digital Marketing
Context: AK Japan Market Access Inc. supports businesses entering and growing in the Canadian market.
My role: Website operations, analytics setup and review, localized content production, and e-commerce marketing.
Actions: Established GA4 and Google Search Console tracking, monitored early search performance, and produced or directed localized social, product, and advertising content.
Results: In the first three months, the website recorded 4.47K Google Search impressions, a 3.5% average CTR, 160 indexed pages, and 202 Google organic sessions. Produced 70+ distinct content assets, including 16 videos, 6 carousels, 40 product images, and 8 ad creatives; Instagram generated 34,818 views over 90 days.
Tools: WordPress, Shopify, GA4, Google Search Console, Instagram
BUSINESS OPERATIONS
Operations & Team Coordination System
Problem: Project information, responsibilities, and follow-ups needed a clearer shared structure.
My role: Workflow design, project coordination, CRM organization, and team communication.
Actions: Centralized task ownership, shipping, inquiries, meeting records, decision logs, and approval status in Notion; coordinated inventory and fulfillment across Shopify and Amazon.
Results: Built a workspace used by 10 team members, recorded 740 workspace updates, coordinated approximately 10 weekly deliverables, and maintained 7 meeting records and 7 decision logs. Managed 14 SKUs and reduced fulfillment time from up to 3 days to within 24 hours.
Tools: Notion, HubSpot CRM, Google Workspace
MARKET RESEARCH
Canadian Market Entry Research
Objective: Support market-entry decisions with practical information about customers, competitors, pricing, and sales channels.
My role: Research, comparison, recommendation development, and B2B sales support.
Actions: Collected and compared 100+ market and competitor items, reviewed pricing and channel options, and organized recommendations for localization and launch planning.
Results: Supported Canadian market-entry planning and the launch operations of a 14-SKU product portfolio.
Tools: Google Sheets, desk research, CRM, presentation tools
EVENT OPERATIONS
Large-Scale Event Operations & Team Leadership
Context: Osaka Gourmet EXPO 2025 was a six-month food and entertainment event attended by approximately 530,000 people overall.
My role: Event Operations Team Leader with Outsourcing Total Support. Promoted within three shifts and served as a leader for approximately five months, co-leading daily operations for about 30 frontline staff.
Actions: Coordinated daily deployment, breaks, coverage, vendor onboarding, guest service, bilingual escalations, and stage-event support.
Results: Onboarded and supported 100+ rotating food vendors; typically resolved 5+ staffing, payment, vendor, or guest-service issues and 2+ English-language escalations per shift. Helped maintain safe, continuous operations across assigned shifts, including a peak day with 10,549 visitors.
Skills: Team leadership, workforce coordination, vendor relations, conflict resolution, bilingual guest support
